Sakura – Big In Japan, Big In Beauty!

The Sakura flower (cherry blossom) belongs to the rose family, Rosaceae, and is a cultural icon in Japan. 

It even has its own cherry blossom viewing festival known as hanami, the Japanese tradition of welcoming spring and appreciating the transient beauty of nature. People will gather at parks and hold feasts with family and friends under the flowering sakura trees, sometimes until late at night.
The Sakura season coincides with spring in Japan.

There are more than 600 species of sakura in Japan. The names of the flowers depend on the number of petals. Those with up to five petals are called hitoe while flowers that have five to ten petals are called hanyae. Those with more than ten petals are called yae.

Big In Beauty – Sakura Flower Extract

Studies have determined caffeoyl glucose and quercetin glucose in Sakura as the major functional components. They have been proven to act as an anti-glycation agent that boosts the production of collagen in fibroblasts and delivers anti-aging effects.

 Advanced glycation-end products (AGEs) are diverse toxic compounds formed when there is a chemical reaction between amino acids and reducing sugars. AGEs are present in abundant quantities in both processed and cooked foods. They affect nearly every type of cell and molecule in the body such as damaging collagen fibrils and causing the skin to be dull, wrinkled and flattened. AGEs have also been linked to aging and chronic diseases like diabetes and atherosclerosis.

The caffeoyl glucose and quercetin glucose in sakura significantly inhibit the production of AGEs by decreasing caspase activity and lowering fibroblasts apoptosis. This anti-glycation action provides anti-aging effects and helps to maintain skin health, youth and radiance. The International Journal of Cosmetic Science published a study by Chinese scientists on sakura extract’s potential as an anti-inflammatory nutrient to treat skin disorders. It found that a cream containing 3% of sakura extract reduced redness and inflammation significantly more than the placebo.

Sakura Flower Extract – Big in TRUE BRIGHT!

TRUE BRIGHT is an award-winning, one a day Skin Brightening Supplement that nurtures camera-ready radiant looking skin. Every capsule contains a proprietary botanical complex comprising Sakura flower extract, colorless carotenoids from tomato, olive hydroxytyrosol and other synergistic nutrients to help your skin be at its photogenic best. Reseach also shows that Sakura flower extract decreases pigmented spots, reduces skin dryness and improves skin texture.

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The Science Of Skin Aging

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